Until 1954, Puerto Vallarta was
a small fishing village, but that began to change as Mexicana
began promoting the town as a tourist destination (to compete
with Aeromexico, who had a monopoly on flights to Acapulco).
At that point it was a tourist destination, but only for a wealthy
few. Many consider John Huston’s 1964 filming of Tenessee
William’s play The Night of the Iguana just outside of
Puerto Vallarta, to have established the area as an
international tourist destination. The film starred Richard Burton.
Burton brought Elizabeth Taylor along for the filming and rumors about
their romance brought a great deal of attention to the filming and
Today there are around 300,000 residents in the city and roughly
2 million visitors pass through the town annually.